Considering Buyer Behavior

Buyers come in many shapes, sizes and behaviors. Ideally, our pricing policies and customer handling reflect this. Customer motivations, flexibility and preconceptions – all of which impact how we can best connect with them – can be all over the map! Zig Ziglar, famous sales expert and Baptist Sunday School teacher, said, “Every sale has five basic obstacles: no need, no money, no hurry, no...

Seeing our Work through Christ’s Eyes

Who are we and why are we here? Paul says “we are God’s workmanship, created in Christ Jesus to do good works, which God prepared in advance for us to do” (Eph 2:10). We, in Christ, have been created by God to work for a purpose, and are empowered by Him as we fulfill this destiny. We’re Jesus’ hands and feet as we live out our calling through family, friends, the Church and those we...

Seizing the Moment (part 2)

Here we are, in the middle of an extended recession, hunkered down and unsure as to when the pressure will let up. Many of us are praying for restored demand and a healthy backlog that will allow us to “breathe easy” again. Is this where you are today? Is your attitude one of simply waiting out the slump and surviving to play the game another day the same way we always did? One of the grand...

I Coulda Been a Contender!

“I felt I had to write and urge you to contend for the faith that was once for all entrusted to the saints.” Jude v3 Marlon Brando’s pitiful angst in delivering the most famous line in 1954’s“best picture,” On the Waterfront, still resonates with us since it deals with a common condition: being burdened by regret for previous actions and lost opportunities. Brando’s character,...

A Word of Encouragement

I have some good news for you today! God isn’t participating in the recession! And He won’t be needing a stimulus package or bailout, either! These tumultuous days may be the greatest season of our lives… the most fruitful that we have ever known! It will all depend on how we perceive them. It’s been said that “The circumstances of life don’t make me who I am; they reveal whose I...

Growing Your Business-A Five Point Approach to Branding

A Five-Point Approach to Branding 1. Defining your Dominant Selling Idea (DSI) Our DSI is a unifying, energizing, focusing, trust-building, clutter-removing, lean-value-creating notion – a motivating difference at the moment of the purchase decision – that communicates our #1 position in a ‘desirable specialty’ that’s important to our target customers. That’s a mouthful, but unless...

Ending Working Relationships in Christ’s Love

One of a leader’s toughest tasks is releasing team members, whether due to poor performance, economic conditions, or a major breach of trust. No ‘normal’ person enjoys the termination process. Most of us suffer from being too slow in making these difficult decisions, rather than being too quick, and will readily admit that this is one of the most distasteful aspects of exercising our...

Seizing the Moment

Here we are, in the middle of an extended recession, hunkered down and unsure as to when the pressure will let up. Many of us are praying for restored demand and a healthy backlog that will allow us to “breathe easy” again. Is this where you are today? Is your attitude one of simply waiting out the slump and surviving to play the game another day the same way we always did? One of the grand...

Born for Such a Time as This – Be Encouraged

I have some good news for you today! God isn’t participating in the recession! And He won’t need a stimulus package or bailout, either! These tumultuous days may be the greatest season of our lives… the most fruitful that we have ever known! It will all depend on how we perceive them. It’s been said that “The circumstances of life don’t make me who I am; they reveal whose I...

Breakthrough Discipline: Balancing Strategy & Execution

There’s much to consider under the broad banner of strategy and execution. The fact is that it’s relatively easier to develop a topnotch strategy, based on your industry’s future direction and competitive opportunities, than to discipline yourself to execute ‘stretch’ operating objectives. During growth periods this becomes even more difficult due to the challenge of hiring and training...