Seizing the Moment (part 2)

Here we are, in the middle of an extended recession, hunkered down and unsure as to when the pressure will let up. Many of us are praying for restored demand and a healthy backlog that will allow us to “breathe easy” again. Is this where you are today? Is your attitude one of simply waiting out the slump and surviving to play the game another day the same way we always did? One of the grand...

Marketing Demystified

 Marketing Demystified  “If the circus is coming to town and you paint a sign saying “Circus coming to the Fairground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. And if you get the mayor to laugh about it,...

Guerrilla Marketing – Doing a lot with a little

Jay Levinson, a long-time major ad agency executive, first popularized the term ‘Guerrilla Marketing’ in his 1984 best-selling book of the same name. In the generation since then, the guerrilla marketing label has morphed into a ‘hip’, catch-all banner which dozens of authors and speakers use to encompass marketing for small businesses, as well as various techniques in the digital, viral,...