Considering Buyer Behavior

Buyers come in many shapes, sizes and behaviors. Ideally, our pricing policies and customer handling reflect this. Customer motivations, flexibility and preconceptions – all of which impact how we can best connect with them – can be all over the map! Zig Ziglar, famous sales expert and Baptist Sunday School teacher, said, “Every sale has five basic obstacles: no need, no money, no hurry, no...

Living in Contagious Oneness

What a wonderfully unsearchable gift … Christ in us! John’s gospel provides us with life-changing truth and encouragement regarding the heart and mind of our Creator. We have the incomprehensible privilege to be invited into eternal living unity with the only perfectly holy, unified, and intimate relationship in the universe; the Triune Godhead. Imagine the implications. For most of us, the...

Loyalty: An Engine For Healthy Growth

We’re quick to overly complicate what’s involved in building a healthy company. Overwhelmed by a continuing barrage of ‘helpful’ input from authors and consultants, we continually seek the latest ‘breakthrough’ ideas and techniques to catapult us past competitors and ‘beat the odds’ in becoming a long-term success story. Sadly, in spite of all the expert advice, just 22% of the...

Ministering from the Overflow

For people committed to such concepts as fairness and justice, God’s grace is beyond “amazing.” As those adopted by God and eternally viewed as righteous solely through our faith in Christ, we must constantly remind ourselves of the indescribable and undeserved nature of this free gift. Our crucified and risen Lord lived perfectly, and died, that we might escape sin’s hold and the law’s...

Marketing Demystified

 Marketing Demystified  “If the circus is coming to town and you paint a sign saying “Circus coming to the Fairground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. And if you get the mayor to laugh about it,...

Growing Your Business-A Five Point Approach to Branding

A Five-Point Approach to Branding 1. Defining your Dominant Selling Idea (DSI) Our DSI is a unifying, energizing, focusing, trust-building, clutter-removing, lean-value-creating notion – a motivating difference at the moment of the purchase decision – that communicates our #1 position in a ‘desirable specialty’ that’s important to our target customers. That’s a mouthful, but unless...