Integrity – I’ve got it! Or do I?

Practically speaking, integrity means that we live without obvious contradiction between what we say we believe and what we actually do. There’s an observable consistency about them, linking their words to their actions. A common slang expression for people with integrity is that they “walk their talk,” meaning that what they say and do are consistent. A ‘high integrity’ person lives...

Growing Your Business-A Five Point Approach to Branding

A Five-Point Approach to Branding 1. Defining your Dominant Selling Idea (DSI) Our DSI is a unifying, energizing, focusing, trust-building, clutter-removing, lean-value-creating notion – a motivating difference at the moment of the purchase decision – that communicates our #1 position in a ‘desirable specialty’ that’s important to our target customers. That’s a mouthful, but unless...

Wise Counsel

  Solomon is widely considered to be the wisest man who ever lived, although his decisions to have multiple wives and scores of concubines may make us wonder. Nevertheless, he is thought to have authored most of the book of Proverbs, which contains a rich store of godly wisdom for practical living.    Throughout Proverbs there are many themes which are repeated for emphasis and presented in...