■ Relational joy with the Lord and others

■ investing in the health of our mind, body and soul

■ Intentionally developing our organization and market presence

■ Time for deep reflection and creative thought

  Indeed, if we travel through life with very little ‘margin,’ we’ll soon be overloaded with the many small, reactionary crises that naturally sprout from such habits.

 This modern sickness has become a ‘badge of courage’ for many! Proud of our ability to ‘keep all the plates spinning’ in such a breathless lifestyle, we often live like hamsters on a wheel! Many actually strive to live this way. Today’s mythical ‘super woman’ is one example of such thinking. You know the celebrated image: topflight executive, spouse, gourmet homemaker, and soccer mom, and church/community volunteer. While a few among us may be so supremely organized as to be able to pull-off such an expansive multi-tasking assignment, most either ‘crash and burn’ or severely neglect vital priorities in order to pursue such an idealized existence.

 Instead, we need a godly perspective on our priorities during this short life in the flesh if we’re to restore the balance needed to regain our emotional, spiritual, physical, financial, and time reserves in an ever-quickening digital age.  Our families, businesses, testimony, and eternal legacy depend on it!

  “Lord, teach me so to conceive time as an unrepeatable gift that I might live my life serenely with Your values in mind so that my life is lived to the full.”

What are some specific attributes of God’s character and ways?

How do we model them in the process of living out our roles?

Obviously, demonstrating the highest and purest standards for justice, ethics, honesty and integrity are a good starting point. These basic building blocks represent ‘101 level’ Christianity and are not even viewed as uniquely Christian qualities. We model God’s character and ways by:

• showing our respect for Him and His all-important place in our lives as we relate with others. After all, being who He is, He is worthy of being first in our lives in a manner which is tangibly modeled. One way we might do this is…

• being open with others concerning the time we spend with God and His Word. The people we touch through business share our own children’s perspective in understanding that importance is spelled t-i-m-e. The time we spend with someone or something speaks volumes to others about what we truly value. An important example of modeling what we value by how we prioritize our precious time relates to the time we spend with God in His Word. Our attitude toward Scripture’s importance and authority in our lives should model that of Christ. As we relate to the unique group of people our business attracts we naturally communicate the value of God’s Word to them.

• our marriage relationship and our attitude toward marriage in general. Many of the policies that we adopt can either support and enhance, or damage or destroy, the health of our team’s marriages. The way we pursue our own marriage and what we say about it are the most powerful influences we can have.

• our parenting and the priority we give to being a godly parent. The children of the world are perishing for lack of godly parenting. Youth crime and violence, rampant across our nation and globe, are the result of ungodly parenting and the rejection of God and His ways. Our level of commitment to our family and to parenting our children tells others a lot about our belief in God and His ways.

• our attitudes towards money and the pleasure of this world. Ouch! For those with some means, this can be a tough path to choose. As Christians – especially Christian leaders – we should have an entirely different set of values than the world does. If our behavior demonstrates a high priority on acquiring the ‘things’ that the world loves and seeks, something is radically wrong!

God has called us to a challenging and demanding role. It is costly and can seem very painful. It reflects a spiritual paradox: the easier it becomes to obtain worldly pleasures the harder it is to deny them to ourselves. To deny the flesh is never easy. It always hurts. But leadership in God’s Kingdom is a sacred trust. In this sense, nothing that we do or say is unimportant. To the degree that our lives and actions demonstrate our trust in God, and express His values and character, we succeed. To the extent that we express those of the world we fail to have a positive impact. The ultimate judgment of our work doesn’t happen here. This judgment doesn’t accept, nor will it ignore, our adopting worldly standards of hedonistic materialism. It will happen after our race is over and will be done solely according to eternal standards. Our effective use of the ability we’ve been given to influence others will be judged in terms that have nothing to do with worldly value. This is the stricter judgment spoken of in James 3. This is the higher standard we are called to reflect as we shine our light to a hurting world. This is, ultimately, our leadership responsibility.

Our pricing policies influence how buyers interact with us and actually help to shape their behavior, which is why training and discipline in this area is so important. Our sales and order desk people should work to engage and understand the buyer upfront by asking a series of questions to ‘profile’ their objectives, personal perspective and readiness.  Based on their answers, we’d alter our presentation to maximize the fit of our offer.

Understanding the customer’s exact role in the buying process, along with what and why they’re buying, lets us to zero-in on their expectations. This helps us to meet or exceed these expectations, thereby justifying a healthy price for our products or services. Taking the time to initially engage and profile the customer enables us to understand how they’ll buy. Remember, they buy emotionally and justify intellectually. We must satisfy both needs so as not to derail the purchase. Customers don’t like the feeling of being sold something. They like to buy while being confirmed in the wisdom of their decision. Even when our selling offer is fairly standardized, customers want to feel that we’ve tailored something for just for them.

A customer’s experience with us generally involves three dimensions: quality (i.e., brand reputation,  features, durability, fitness for use), service (i.e., responsiveness, delivery, warranty, field support, ‘moments of truth’), and price (actually perceived value). Quality is now a prerequisite for long-term participation in most markets. Without it, you’ll be discounting prices and incurring cost premiums just to stay in relationship with skeptical customers. It’s service excellence that often separates outstanding companies from mediocre ones. Think about companies such as Disney, FedEx, Lexus, Ritz-Carlton, and American Express. They’re all ‘premium’ companies, offering a superior service experience that enables them to set the price in their field. It’s easy to match someone else’s price, but tough to match a well-run company’s service! Consider these results from a Rockefeller Corporation study on why customers defect:

• 4% die or move away
• 14% buy from a friend or a competitor
• 14% are dissatisfied with an aspect of the offering
• 68% believe you don’t care about them

Face it, if everyone were price conscious we’d all be driving Hyundais or Kias. Most people aren’t price sensitive as much as they’re value conscious. Studies show that just 15-35% of consumers consider price to be the chief factor. More than 60% don’t consider price at all and 80% remember the brand, not the price. In every product category, ‘high-involvement’ buyers outnumber ‘price-fixated’ shoppers more than two-to-one.

With this in mind, for pricing to become a core competency in our business we must take specific steps with our team to understand and incorporate the ‘five Cs’ of value:

• Comprehend value to customers (i.e., understand segment-based value drivers)
• Create value for customers (i.e., create/deliver segment-based value solutions)
• Communicate the value you create (i.e., tell them upfront and reinforce it later)
• Convince target customers to pay for value (must profile/know them to do this)
• Capture value with strategic and disciplined pricing based on value, not cost

At the end of the day, what we’re selling is value. If we can’t communicate this value, our team can’t maximize it and capture it with price during each customer engagement. By ignoring what drives customer value, we give the customer the upper hand in negotiations, resulting in lower pricing and profits.

Marlon Brando’s pitiful angst in delivering the most famous line in 1954’s“best picture,” On the Waterfront, still resonates with us since it deals with a common condition: being burdened by regret for previous actions and lost opportunities. Brando’s character, Terry Malloy, was reflecting on his young life and the way he’d squandered his opportunity to have “class” and “be somebody.” An up-and-coming prizefighter from a tough neighborhood, he had settled for ‘chump change’ in throwing a fight that might have led to a title shot. This led to a series of compromises and a season of inconsolable regret in which he felt trapped, in the prime of life, by his previous mistake. The film finishes on a victorious note, in which Terry does “become somebody.” Although he didn’t become a champion fighter, he became a local hero, a leader at work, got the girl, and was mentored by a local priest. Like the thief on the cross (Luke 23:39-43), Terry’s actions proved the axiom, “It’s not how you start, but how you finish.”

Jesus’ brother, Jude, wrote to motivate Christians everywhere to action and to warn us about the eternal cost of living a nominal Christian life. Scripture tells us to cast all our cares upon Jesus, because He cares for us (1Peter 5:7). Proverbs 24:16 says, “A righteous man falls seven times and gets back up.” As God’s children who can never be snatched from His hand (John 10:28) and are entrusted with His truth that will never be broken or pass away (Matthew 24:35, John 10:35), we’ve been commissioned to contend for the faith. We can do this going forward with the unshakeable confidence that our life and work truly matter for eternity and that our past, present and future have been redeemed in Christ!

As Christ’s disciples, whatever our previous track record, we can be encouraged by two key facts.

First, we don’t do these things on our own; we have an awesome Lord who strengthens and cheers us along the way, picking us up and washing us off when we stumble.

Second, it’s never too late to be refined, seek God’s purposes, and finish strong.

Jude exhorts us to share God’s truth, reject falsehood and immoral practices, celebrate God’s goodness, live faithfully, and share Christ’s love.

These tumultuous days may be the greatest season of our lives… the most fruitful that we have ever known! It will all depend on how we perceive them. It’s been said that “The circumstances of life don’t make me who I am; they reveal whose I am.” Light always shines brightest in darkness. This is our time! Brothers and sisters, we were created for this day!

Am I just ‘whistling through the graveyard’ or is this for real? Let’s talk about it.

Considering our Reality

If God has a plan for our lives – and He surely does – and if He will judge our performance versus that plan – and He surely will – then, if He is a just God, He must provide all we need to do what He asks. God is perfectly just (Dt 32:4, Dan 4:37, 1Jn 1:9)! Therefore, we’ll never lack His perfect provision to do what He asks. He is never limited by worldly measures or circumstances. Remember, He is the One who fed over three million people for forty years in the middle of a desert! He didn’t need food stamps, businesses, or anything outside of Himself to accomplish this. He is the sovereign and omnipotent Creator and Sustainer of all that exists. He is never limited from doing anything. As His children and joint heirs in Jesus, with daily access to the throne, neither are we! Our only prerequisite is that we’re to be doing what He asks or, saying it another way, walking in His will for our lives.

We do have a problem though. Our culture has been so leavened by the poison of the “prosperity gospel” that we‘ve come to believe that walking in God’s will, or doing what He asks, will lead to a life absent of difficulty or challenge. It’s amazing that in all of our personal experience or knowledge, in all of history, and in all of the Biblical record, not one person has ever achieved or experienced such a life. Think about that last statement for a moment. No one, godly or ungodly, escapes the trials and cycles of life. It is a fool’s errand, created in the depths of hell, to blindly pursue an unobtainable or unsustainable, non-Biblical life! So many are discouraged and disillusioned by chasing unrealistic expectations! God never promised us such a self-imagined utopia. He simply says that He will never leave or forsake us.

The knowledge that (1) our heavenly Father is a good God who always “works for the good of those who love Him, who have been called according to His purpose” (Ro 8:28) and (2) there is no power on earth or in heaven that can stand against Him, is our foundation for living in and through the inevitable up and down cycles of life. Paul’s encouragement in Romans 8 actually follows a discussion of suffering! In amazing ways, suffering draws us closer to God as we learn, first-hand, that “we are more than conquerors” and that nothing in all creation can separate us from His love! Armed with this certainty, we’re able to experience joy and contentment in the midst of the chaos of life in the flesh and the rough and tumble marketplace! Nothing stays the same in our life experience. Struggle always follows triumph, and vice-versa. There’s no way to avoid the reality of our fallen world. The secret is to learn to live above it… in it, but not of it. This can happen only if we live our lives with a true eternal perspective while trusting in a good and sovereign God.

Now, think about this… God knew exactly the environment and circumstances we would face when He sent you and me to earth at this moment to be His Ambassadors! He chose us for this time! It’s no accident that you and I are where we are, doing what we do, just now. He placed us precisely here, in time and space, and planned for us to do things for Him in the midst of the circumstances we find ourselves in right now!! And we’ll always have all we need to do all He wants!

To many, God is an angry judge or impersonal concept. They may even dismiss Christianity as a crutch for weak, hypocritical people. Yet, according to the Bible, God’s sovereignty and plan extends to both the ‘macro’ story of human history and our individual ‘micro’ stories (Is 9:6-7, Jn 3:16). Our Triune King is weaving His story, for His own glory, through His creation in a way that involves the salvation of His eternal children through the perfect life, sacrifice and resurrection of Jesus, the God-Man (Jn 1:1-14). He is drawing out and reconciling a Christ-confessing bride to Himself from every tribe, tongue and nation (Rev 5:9).

Incredibly, even in America, most have never heard the true Gospel of Christ. A winsome sharing of God’s eternal gift of love and grace (Eph 2:8-9), extended to a fallen people (Ro 3:23, 6:23 and Is 53:6) made in His own image (Gn 1:26), will give everyone – believers and unbelievers – plenty to chew on. For most, the emphasis on an eternal relationship, rooted in faith in Christ (Jn 6:47, 14:1-6, 15:5, 16:33, 17:3 and Rev 3:20), will be a new thought!

Although extended freely to us in His perfect love, God’s grace was extremely costly to Him. His unwavering holiness and justice required that a worthy sacrifice be made to atone for our sins and provide a path for His children to come to Him in faith (i.e., “the great exchange”) and spend eternity with Him in everlasting joy and triumphant worship!

Does God want us to tell the story? He emphatically answers this in His Word (e.g., Lk 2:10, Mt 28:19, Lk 9:26, Acts 1:8, Ro 1:16, 2Cor 2:17, 1Pe 3:15). We’re to “not be afraid” and to “speak with sincerity like men sent from God” since the Gospel is “the power of God for the salvation of everyone who believes.” The Holy Spirit will prepare hearts and we can be confident that God’s Word will not return void. Our role is to simply and faithfully share His truth from our heart.

Are you prepared this season to share the Gospel in your family and business “among those who are perishing”? Will you do it humbly and transparently as one beggar showing other beggars where to find bread? It’s critical that they hear the real Gospel instead of fixating on the behavior of sinful yet religious Christians who live in ways that contrast with what they profess. What are you planning for your company’s Christmas events? How about your Christmas cards? Will they clearly honor our Lord and share His Gospel? How will you follow-up with any who come to Christ during this season? Remember, our actions may serve to inspire other believers to follow suit with those they touch.

What does Christian integrity mean when applied to our vocations? Since Jesus doesn’t have two sets of values, there isn’t one set of values to be used in church or sacred venues and another to be applied in the marketplace. Christian integrity recognizes only one set and source for its values – Jesus’ teachings. A person said to have Christian integrity is one who lives an integrated life, made morally and spiritually whole in both belief and action, in-line with Jesus’ clear teaching.

Obviously, the world employs very different goals and tactics. The teachings of Christ stand in vivid contrast to the conventional ‘wisdom,’ instruction, and practices of our society where situational ethics prevail. His ways are scorned and rejected by unbelievers (and, to our shame, by many who label themselves Christians). Jesus’ teachings are said to be impractical, old fashioned, exclusionary, idealistic, and so on.

The world barely concedes a place for our faith on Sundays, let alone anywhere else. Contemporary western culture mockingly considers our Sunday worship, embrace of Biblical principles and desire to finish strong in this life as misguided and costly. The world would have us, instead, pragmatically pursue the American dream by consuming and pursuing riches to fund a lifetime of golf, fishing, cruising and ‘perpetually young’ golden years. There is no peace between Jesus and the world. None. He loves the world, but the world hates Him.

Do you want to change the world for Christ through the marketplace? Our character and conduct are prerequisites to enabling fruitful ministry. What we do (i.e., how we make a living) is not as important as who we are (i.e., how we make a life) expressed through our integrity in Christ. By extension, the character of our company results from translating shared values into action in a way that others can see. This requires that we have the guts to do what’s right, even when others wouldn’t blame us for compromising. Let’s be counted among the few that aren’t “posers” by leading others with genuine transparency and trust. May our Lord enable us to have the guts to stand firm, speaking the truth in love, in a society that expects hypocrisy!

Even when done well, it’s never enjoyable to initiate action to sever a relationship. All the training and preparation in the world will fail to make this one of our favorite tasks. Nevertheless, such separations can be managed well and have a far more beneficial impact than we might imagine if we embrace a few basic Biblical principles. 

• Whenever possible, release an employee in person. Look them in the eye and tell them the truth with as much kindness and care as you can. People hate the proverbial impersonal “pink-slip.” It’s cold and demeaning.

• Be willing to discuss the employee’s immediate questions about the situation, not to debate, but to briefly explain and give them a chance to vent a little.

• If possible, have the meeting on Friday as there’s less trauma with Saturday being the first day not having to get up to go to work. Try to avoid forcing the terminated employee to talk to other employees immediately after the meeting. Arrange for a private opportunity for the departing employee to clean out their office, desk or tool cabinet.

•  Be as generous as possible, recognizing your stewardship responsibilities, with separation pay and terms. Depending on circumstances, position, seniority, and proprietary knowledge, do all you can to make finding another position as easy as possible. When in doubt, err on the side of being generous, gracious, helpful and giving.

• When mutual trust and a reasonable planning window exist, allow the departing employee to begin looking for work while still employed, since obtaining a timely new job is typically much easier this way. Although this isn’t always possible, this kindness is easy to appreciate by any of us who have been fired or forced to explain why we were out of work.

•  Unless the termination is the result of ‘cause’ or gross incompetence, provide a helpful referral letter prepared in advance for them to use in future job searches. Be sure to have all relevant paperwork prepared and organized prior to the face-to-face termination meeting (e.g., timetable, benefits transition, 401K rollover, etc.). In some cases, when termination is due to market or strategic changes, you might offer to make industry contacts for them.

•  In the case of a male terminating a female (or vice-versa), or in any potentially charged emotional situation, plan to have a third party present. If you’re in doubt, do it! Discuss the role you wish the second person to play prior to the meeting. This second individual should be selected with the intent of not adding to the stress of the employee being terminated. 

•  When a parting is amiable, or you sense a healthy opportunity to encourage and intercede on behalf of the departing employee, it might be very appropriate to pray with them.

•  In all instances, be sure to act in compliance with all applicable employment law. If you have any doubts, pursue expert counsel before taking action. 

For those of us who lead organizations, Pharisees can easily bring to mind the ‘malicious compliance’ we sometimes see in the workplace, where folks seem to be following orders and doing their job, but ultimately aren’t doing so for the right reasons or with the best interest of the owner in mind. They believe they’re winning a self-serving game in which they’ve taken a ‘safe’ route, but have in fact become an enemy! When we lead a firm as unrepentant hypocrites – valuing our pride, image and outwardly righteous façade (versus transparently living under Christ’s Lordship and ministering to others from the overflow of a thankful heart) – we actually encourage such destructive behavior and become a stumbling block for others!

Have You Ever…

When contrasting our actual behavior with Biblical servant leadership [e.g., the fruit of the Spirit (“love, joy, peace, patience, kindness, goodness, faithfulness, gentleness and self-control”), Jesus’ teaching in The Sermon on the Mount (merciful, pure in heart, peacemakers, etc.), or the Greatest Commandments (e.g., “Love your neighbor as yourself”)], we all fall far short of the mark! But many of us give those watching even more justification to use the label of hypocrite when talking about us. See if you can identify with any of the following personal behaviors:

• Quick to anger, especially when under pressure or embarrassed
• First takes care of himself and his favorite people
• Prideful; loves to boast and talk about herself and her story (not the Lord)
• Models “Do as I say, not as I do” by requiring subordinates to do things he won’t
• Uses Christianity as a self-glorifying marketing tool, not as an effective outreach
• So busy and focused on the task (or law) that she misses the spirit of the law
• Doesn’t mind anonymously cutting corners or grabbing undeserved windfalls
• Judgmental; claims to speak “the truth in love,” but really just likes to ‘butt in’
• Blind to those with issues and needs (not a servant…really want to be served)
• Always honors standing weekly golf game, even when team members are in crisis
• Is often anxious even while claiming to maintain an eternal perspective

You can probably easily add to this list of behaviors that destroy trust with those in our care. Everyone the Lord has put in our path deserves an opportunity to deeply consider the claims of Christ. What might you be doing that hinders this process?

• The first step is to set our minds. A mindset is also referred to as a ‘paradigm’ or worldview. As Christians, we’re called to a Biblical worldview. In Romans 12:2, Paul tells us, “Do not conform any longer to the pattern of this world, but be transformed by the renewing of your mind.”
• Once your mind is set, use the same standards to judge your business “walk” that you use everywhere else. If you’re trying your best to submit to God’s Word in your church activities and decisions, do no less at the office.
• Before you ever get to the office, set your mind on the Spirit by specifically asking Him to run your day and give you His insight and direction on every issue and person you touch as you experience the day.
• If you have associates that share your concerns, try to meet with them through the day, even for very brief moments, to talk with them about the things God is dealing with in the business. Ask for prayer and pray for them.
• When laying your head on the pillow each night, ask God to show you how the day went from His perspective. Review your highs and lows with Him. Accept His pleasure in the good things and request His forgiveness when you’ve “muffed it.” End each day ‘clean’ with Him so you may view tomorrow with great clarity, hope, and purpose. 

Bringing it Home

Does this all sound like a lot of work? It may be, but what’s the saying about things worth having? Is a “walk” that pleases God worth having? How about a walk at work? Whose company is it anyway? Shifting our paradigm, given the inertia of years of our subconscious habits, requires great intentional focus and effort. But the pay-off is huge, both now and in eternity!