Bringing News of Great Joy

In C12 we often speak of ‘spiritual value added’ related to sharing the love of Christ through acts of service, sanctification and salvation. As we approach Christmas, with our calendars full of events and family gatherings, it’s vital to remember the amazing opportunity we have to faithfully and intentionally share Christ’s Gospel of grace and produce Kingdom fruit. It’s been said...

Integrity – I’ve got it! Or do I?

Practically speaking, integrity means that we live without obvious contradiction between what we say we believe and what we actually do. There’s an observable consistency about them, linking their words to their actions. A common slang expression for people with integrity is that they “walk their talk,” meaning that what they say and do are consistent. A ‘high integrity’ person lives...

Growing Your Business-A Five Point Approach to Branding

A Five-Point Approach to Branding 1. Defining your Dominant Selling Idea (DSI) Our DSI is a unifying, energizing, focusing, trust-building, clutter-removing, lean-value-creating notion – a motivating difference at the moment of the purchase decision – that communicates our #1 position in a ‘desirable specialty’ that’s important to our target customers. That’s a mouthful, but unless...

Am I a Pharisaical Leader?

Dictionaries define “pharisaical” as hypocritically self-righteous, condemnatory, excessively pious, holier-than-thou, sanctimonious, phony or two-faced. In essence, we can be viewed as pharisaical whenever we claim or pretend to be one thing, but are seen as imperfectly carrying it off (can I get an “Amen”?!). When we strongly proclaim one value system, yet are frequently viewed as...

Radical Christian CEO’s

WARNING: The following may be dangerous to our comfort. What if all Christians were buried in the same graveyard? What if that graveyard was separated into three sections? The first section called “Nominal Christians”, the second “Normal Christians”, and the third “Radical Christians.” Which section do you think would be the largest? Which section would you hope to be put to rest in?...