Our CEO Role Model

In leading our companies we are called, before all else, to model God’s character and His ways in our business interactions. As we focus on keeping this first thing first, we use the gifts and opportunities He has given us to permit Him to reach others through us. We do this in the process of conducting business. We don’t stop leading the business, making daily calls and decisions, or dealing...

Your Leadership IQ

Lech Walesa told Congress that there is a declining world market for words. He’s right. The only thing the world believes anymore is behavior, because we all see it instantaneously. None of us may preach anymore. We must behave.” Max DePree, Chairman Herman Miller Leaders lead, and leadership by example is the best technique as proven for thousands of years. No great leader has ever been...

Seeing our Work through Christ’s Eyes

Who are we and why are we here? Paul says “we are God’s workmanship, created in Christ Jesus to do good works, which God prepared in advance for us to do” (Eph 2:10). We, in Christ, have been created by God to work for a purpose, and are empowered by Him as we fulfill this destiny. We’re Jesus’ hands and feet as we live out our calling through family, friends, the Church and those we...

I Coulda Been a Contender!

“I felt I had to write and urge you to contend for the faith that was once for all entrusted to the saints.” Jude v3 Marlon Brando’s pitiful angst in delivering the most famous line in 1954’s“best picture,” On the Waterfront, still resonates with us since it deals with a common condition: being burdened by regret for previous actions and lost opportunities. Brando’s character,...

Diligence – A Key to Order

For C12 members, the key question is “What does God expect or require of us?” We propose that the answer is ‘diligence,’ defined by the dictionary as “the attention and care legally expected or required of a person.” A practical definition would be, “to meet the requirement inherent in a given situation, responsibility or relationship.” In Kingdom terms, we might further say:...

Ministering from the Overflow

For people committed to such concepts as fairness and justice, God’s grace is beyond “amazing.” As those adopted by God and eternally viewed as righteous solely through our faith in Christ, we must constantly remind ourselves of the indescribable and undeserved nature of this free gift. Our crucified and risen Lord lived perfectly, and died, that we might escape sin’s hold and the law’s...

A Word of Encouragement

I have some good news for you today! God isn’t participating in the recession! And He won’t be needing a stimulus package or bailout, either! These tumultuous days may be the greatest season of our lives… the most fruitful that we have ever known! It will all depend on how we perceive them. It’s been said that “The circumstances of life don’t make me who I am; they reveal whose I...

Marketing Demystified

 Marketing Demystified  “If the circus is coming to town and you paint a sign saying “Circus coming to the Fairground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. And if you get the mayor to laugh about it,...

Integrity – I’ve got it! Or do I?

Practically speaking, integrity means that we live without obvious contradiction between what we say we believe and what we actually do. There’s an observable consistency about them, linking their words to their actions. A common slang expression for people with integrity is that they “walk their talk,” meaning that what they say and do are consistent. A ‘high integrity’ person lives...

Growing Your Business-A Five Point Approach to Branding

A Five-Point Approach to Branding 1. Defining your Dominant Selling Idea (DSI) Our DSI is a unifying, energizing, focusing, trust-building, clutter-removing, lean-value-creating notion – a motivating difference at the moment of the purchase decision – that communicates our #1 position in a ‘desirable specialty’ that’s important to our target customers. That’s a mouthful, but unless...