Your Leadership IQ

Lech Walesa told Congress that there is a declining world market for words. He’s right. The only thing the world believes anymore is behavior, because we all see it instantaneously. None of us may preach anymore. We must behave.” Max DePree, Chairman Herman Miller Leaders lead, and leadership by example is the best technique as proven for thousands of years. No great leader has ever been...

Considering Buyer Behavior

Buyers come in many shapes, sizes and behaviors. Ideally, our pricing policies and customer handling reflect this. Customer motivations, flexibility and preconceptions – all of which impact how we can best connect with them – can be all over the map! Zig Ziglar, famous sales expert and Baptist Sunday School teacher, said, “Every sale has five basic obstacles: no need, no money, no hurry, no...

Growing Your Business-A Five Point Approach to Branding

A Five-Point Approach to Branding 1. Defining your Dominant Selling Idea (DSI) Our DSI is a unifying, energizing, focusing, trust-building, clutter-removing, lean-value-creating notion – a motivating difference at the moment of the purchase decision – that communicates our #1 position in a ‘desirable specialty’ that’s important to our target customers. That’s a mouthful, but unless...

Wise Counsel

  Solomon is widely considered to be the wisest man who ever lived, although his decisions to have multiple wives and scores of concubines may make us wonder. Nevertheless, he is thought to have authored most of the book of Proverbs, which contains a rich store of godly wisdom for practical living.    Throughout Proverbs there are many themes which are repeated for emphasis and presented in...