Your Leadership IQ

Lech Walesa told Congress that there is a declining world market for words. He’s right. The only thing the world believes anymore is behavior, because we all see it instantaneously. None of us may preach anymore. We must behave.” Max DePree, Chairman Herman Miller Leaders lead, and leadership by example is the best technique as proven for thousands of years. No great leader has ever been...

Seizing the Moment (part 2)

Here we are, in the middle of an extended recession, hunkered down and unsure as to when the pressure will let up. Many of us are praying for restored demand and a healthy backlog that will allow us to “breathe easy” again. Is this where you are today? Is your attitude one of simply waiting out the slump and surviving to play the game another day the same way we always did? One of the grand...

Loyalty: An Engine For Healthy Growth

We’re quick to overly complicate what’s involved in building a healthy company. Overwhelmed by a continuing barrage of ‘helpful’ input from authors and consultants, we continually seek the latest ‘breakthrough’ ideas and techniques to catapult us past competitors and ‘beat the odds’ in becoming a long-term success story. Sadly, in spite of all the expert advice, just 22% of the...

Marketing Demystified

 Marketing Demystified  “If the circus is coming to town and you paint a sign saying “Circus coming to the Fairground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. And if you get the mayor to laugh about it,...

Integrity – I’ve got it! Or do I?

Practically speaking, integrity means that we live without obvious contradiction between what we say we believe and what we actually do. There’s an observable consistency about them, linking their words to their actions. A common slang expression for people with integrity is that they “walk their talk,” meaning that what they say and do are consistent. A ‘high integrity’ person lives...

Growing Your Business-A Five Point Approach to Branding

A Five-Point Approach to Branding 1. Defining your Dominant Selling Idea (DSI) Our DSI is a unifying, energizing, focusing, trust-building, clutter-removing, lean-value-creating notion – a motivating difference at the moment of the purchase decision – that communicates our #1 position in a ‘desirable specialty’ that’s important to our target customers. That’s a mouthful, but unless...