Think about it, when the economy (i.e., GDP) is off a couple of percentage points from prior year, or unemployment is near 10%, we’re quick to bemoan the terrible business environment. Yet, the fact is that 90+% of folks still have their jobs and spending is 98% of prior year levels overall. It’s clear, in spite of the bankruptcies, foreclosures, inventory adjustments, and reduced big-ticket purchases that many businesses are operating fairly normally. In fact, some niches are booming, and the necessary belt-tightening in many other sectors is fairly modest. Because we become complacent in good times, preferring to let things run comfortably on autopilot, the hands-on leadership required during recessionary times seems like a painful intrusion on our otherwise routine lives. In fact, we know from Scripture that such trials, discipline, and pruning is often used by the Lord to build perseverance, character, and hope, while drawing us closer to God to produce a harvest of righteousness (e.g., Jn 15:1-4, Ro 5:3-5, He 12:11). Think of the travails of Abraham, Job, Joseph, Daniel, and David… and how the Lord blessed and used them due to their faithful perseverance and obedience. Consider the powerful resulting testimonies that honor God and still inspire us today. We have that same opportunity, as these timeless principles are still in operation today in the arena of business. The problem, to paraphrase commentator George Will, is that we’re great creatures of habit, doing the same things over and over, while only occasionally interrupted by an original thought.

First, let’s stop to remind ourselves of a few provocative facts:

• What got you here won’t get you there. Things change, even when we resist, causing a compelling need for us to adjust our offerings, methods, and staff core competencies if we’re to continue to provide a compelling customer value proposition. Necessity is often the mother of invention!

• For the thinking business leader, there are no commodities! It’s easy, especially in a recession to think that lower prices are all that matter and our company’s offerings are indistinguishable from our competitors. Focusing solely on competitors brings sameness, bloody price wars, and a loss of focus on what it takes to thrill customers with truly differentiated goods and services. For example, some might view copper as a commodity, but think about the differing ways it might be used (e.g., Siemens power plants, Carrier air conditioners, U.S. Mint pennies, Ford auto radiators, etc.)… all leading to differentiated selling, packaging and logistical support.

• Now is a great time for fresh thinking and perseverance in relooking at how to best serve customer needs! 50+% of companies on the 2009 Fortune 500 list were launched during a recession or bear market. The prize for companies who do what it takes to survive major economic dips — keeping a highly motivated staff nucleus in place and remaining a visible presence — is being first in line to address expanding customer demand with a sharpened offering when the rebound happens.

• The fundamentals of successful business – identifying customer needs and filling them well – haven’t changed. For those who are feeling beaten down, tired and ‘last generation,’ take note that the age group with the highest rate of entrepreneurial activity over the past decade are 55-64 year-olds! Those who ‘get it’ and regularly engage customers regarding their needs and hopes in any technical or supply niche will routinely uncover breakthrough business ideas!

We must shake ourselves out of our self-justifying tendencies, seeing things through the fixed prism that we’re most comfortable with, if we’re to move ahead and not choke off the good forward-looking ideas of our customers and staff. We so easily become trapped by our own past successes, methods, reputation, and words. Consider stopping, today, to deeply reconsider some of the unquestioned ‘givens’ in your business. Deeply engage your staff, as well as thoughtful and aggressive customers in the process. Take in raw, objective, third-party input along the way as grist for the discussion.

It’s obvious that businesses must continually adapt and reinvent various aspects of themselves (e.g., methods, processes, product lines, key staff, bundling of goods and services to address target customer needs) in order to stay relevant and healthy in a changing marketplace. So what’s changed in your target markets?

■ Relational joy with the Lord and others

■ investing in the health of our mind, body and soul

■ Intentionally developing our organization and market presence

■ Time for deep reflection and creative thought

  Indeed, if we travel through life with very little ‘margin,’ we’ll soon be overloaded with the many small, reactionary crises that naturally sprout from such habits.

 This modern sickness has become a ‘badge of courage’ for many! Proud of our ability to ‘keep all the plates spinning’ in such a breathless lifestyle, we often live like hamsters on a wheel! Many actually strive to live this way. Today’s mythical ‘super woman’ is one example of such thinking. You know the celebrated image: topflight executive, spouse, gourmet homemaker, and soccer mom, and church/community volunteer. While a few among us may be so supremely organized as to be able to pull-off such an expansive multi-tasking assignment, most either ‘crash and burn’ or severely neglect vital priorities in order to pursue such an idealized existence.

 Instead, we need a godly perspective on our priorities during this short life in the flesh if we’re to restore the balance needed to regain our emotional, spiritual, physical, financial, and time reserves in an ever-quickening digital age.  Our families, businesses, testimony, and eternal legacy depend on it!

  “Lord, teach me so to conceive time as an unrepeatable gift that I might live my life serenely with Your values in mind so that my life is lived to the full.”

Leaders lead, and leadership by example is the best technique as proven for thousands of years. No great leader has ever been a disciple of “Do as I say, not as I do.” Over and over again in the study of leadership, it comes out. The greatest leaders are those having volunteer followers. Inspiration through example moves people to follow more effectively and for longer duration than anything else.

Inspiring and influencing others to follow voluntarily is leadership in its purest form.
Of course, there are other forms of leadership such as totalitarian authority, positional, monarchical, or elected majority and so on, but in the operation of a highly effective and long term successful company, volunteer followers are what we need, not slaves, serfs, or robots.
Probably the antithesis of the type of leaders we are striving to illustrate would be the army which is based upon positional authoritarian leadership. There is no choice given to the followers, it’s either obey or be punished. The leaders are identified by their title and it alone qualifies them to direct, give orders and make decisions.

Jesus might be the greatest example of a true leader. He had no title or position, no real power other than truth and example. He led by example and the power of His vision.
Ghandi is another example of a basically powerless man who is acknowledged to have been a great leader who influenced by example.

In our companies, we are the leaders. We have a title which demands respect and we can utilize the army model of chain-of-command leadership and management if we choose to do so. Most companies do but most of the best companies do not.
In today’s world, and, seemingly even more so, tomorrow’s’ high performing companies use a different style. Modern leaders will be more like Jesus than Patton.
Influence will be more effective than positional power and developing the ability to be an effective influencer is key.

To close our time today, let’s hear the famous poet Edgar Guest as he says:

I’d rather see a sermon than hear one any day,
   I’d rather one should walk with me than merely show the way.
The eye’s a better pupil and more willing than the ear;
   Fine counsel is confusing, but examples always clear;
And the best of all the preachers are the men who live their creeds,
   For to see the good in action is what everybody needs.
I can soon learn how to do it if you’ll let me see it done.
   I can watch your hands in action but your tongue too fast may run.
And the lectures you deliver may be very wise and true;
    But I’d rather get my lesson by observing what you do.                              

For I may misunderstand you and the high advice you give,
   But there’s no misunderstanding how you act and how you live.

Our pricing policies influence how buyers interact with us and actually help to shape their behavior, which is why training and discipline in this area is so important. Our sales and order desk people should work to engage and understand the buyer upfront by asking a series of questions to ‘profile’ their objectives, personal perspective and readiness.  Based on their answers, we’d alter our presentation to maximize the fit of our offer.

Understanding the customer’s exact role in the buying process, along with what and why they’re buying, lets us to zero-in on their expectations. This helps us to meet or exceed these expectations, thereby justifying a healthy price for our products or services. Taking the time to initially engage and profile the customer enables us to understand how they’ll buy. Remember, they buy emotionally and justify intellectually. We must satisfy both needs so as not to derail the purchase. Customers don’t like the feeling of being sold something. They like to buy while being confirmed in the wisdom of their decision. Even when our selling offer is fairly standardized, customers want to feel that we’ve tailored something for just for them.

A customer’s experience with us generally involves three dimensions: quality (i.e., brand reputation,  features, durability, fitness for use), service (i.e., responsiveness, delivery, warranty, field support, ‘moments of truth’), and price (actually perceived value). Quality is now a prerequisite for long-term participation in most markets. Without it, you’ll be discounting prices and incurring cost premiums just to stay in relationship with skeptical customers. It’s service excellence that often separates outstanding companies from mediocre ones. Think about companies such as Disney, FedEx, Lexus, Ritz-Carlton, and American Express. They’re all ‘premium’ companies, offering a superior service experience that enables them to set the price in their field. It’s easy to match someone else’s price, but tough to match a well-run company’s service! Consider these results from a Rockefeller Corporation study on why customers defect:

• 4% die or move away
• 14% buy from a friend or a competitor
• 14% are dissatisfied with an aspect of the offering
• 68% believe you don’t care about them

Face it, if everyone were price conscious we’d all be driving Hyundais or Kias. Most people aren’t price sensitive as much as they’re value conscious. Studies show that just 15-35% of consumers consider price to be the chief factor. More than 60% don’t consider price at all and 80% remember the brand, not the price. In every product category, ‘high-involvement’ buyers outnumber ‘price-fixated’ shoppers more than two-to-one.

With this in mind, for pricing to become a core competency in our business we must take specific steps with our team to understand and incorporate the ‘five Cs’ of value:

• Comprehend value to customers (i.e., understand segment-based value drivers)
• Create value for customers (i.e., create/deliver segment-based value solutions)
• Communicate the value you create (i.e., tell them upfront and reinforce it later)
• Convince target customers to pay for value (must profile/know them to do this)
• Capture value with strategic and disciplined pricing based on value, not cost

At the end of the day, what we’re selling is value. If we can’t communicate this value, our team can’t maximize it and capture it with price during each customer engagement. By ignoring what drives customer value, we give the customer the upper hand in negotiations, resulting in lower pricing and profits.

Beyond the amazing personal realization that His Spirit lives in us once we come to Him in faith (Jn 14:16-17), and that this promise is eternal so that no one can ever snatch us out of His hand (Jn 10:27-30), God has ordained this wonderful union for a purpose: that the world may know (Jn 13:34-35). He is the vine and we are His branches (Jn 15:5). In John 17:20, Jesus prays that others will know Him through our message. Scripture reminds us that our example of living and working together in unity (Ps 133:1, Ro 15:5-6, Eph 4:1-3) glorifies Christ and helps others to see the truth. We use our spiritual gift s and callings for this purpose so that the Body of Christ may be built up in unity (Eph 4:12-13).

In the process of pursuing and promoting this Christ-centered ‘oneness’ in all God-given structures and relationships, others will be drawn toward a saving relationship with our eternal bridegroom, Jesus. Alternatively, when we lust after other ‘idols,’ or hunger to be personally ‘significant’ or fulfilled, we cripple our witness. Are you currently feeling incapable of having much of a transformational impact through your life and business? If so, reread this devotional and remind yourself of the truth that our faith can move mountains (Mt 17:21) and that He who is in us is greater than the one who is in the world (1Jn 4:4).

Let’s talk.
• Would others observe that you find your significance and satisfaction as a child of God and disciple of Christ? How does your leadership actively demonstrate thankfulness, submission to God and His Word, and the pursuit of unity with other believers?

• What’s currently derailing you from the intimacy, unity and oneness with Christ that transforms relationships and communities in this life?

Consider how God built His Church. As recounted in “Why Work?” (Nancy & Howard Olsen,M3 Planning, 2006), the Christian faith was birthed and flourished in the marketplace. Jesus, a small town carpenter, recruited His disciples in the marketplace where He also made 122 of His 132 New Testament public appearances. Of His 52 parables, 45 had workplace settings. The gospels were written by workplace professionals. After Pentecost, the explosion of believers happened all over the city. Those working with Paul to reach the Gentiles typically led lives which blended business and ministry. Of the 40 divine interventions recorded in Acts, 39 occurred in the marketplace. When the Jerusalem temple was destroyed in 70 A.D., the early Church moved its ‘center’ to Antioch, a vital merchant trading center. Fast-forwarding to America, our founders coupled faith with work in establishing a free nation “under God.” The subsequent ‘great awakenings’ in our history gained their momentum in the marketplace.

What does this mean for us? Did we really sign up for all of this? It’s certainly far more comfortable to view our vocation as simply a 40-60 hour-per-week job. But artificially dividing life into secular and sacred realms doesn’t square with God’s Word. The Puritans had it right in seeing our vocation broadly as God’s call to social, economic, civil, and church engagement as we serve His purpose, using our God-given talents and opportunities to serve others. Jesus didn’t say “go to church,” but rather He called His people to be the Church and “go out”! But we all have specific areas where we like to hang out and devote our energy, often at the exclusion of other priorities. Whether we’re workaholics, doting parents, “can’t say no” church volunteers, or obsessive hobbyists, we must be careful not to reshape God’s call on our life into a lopsided focus on one or two things while ignoring others. Puritan pastor Richard Baxter said, “Overdoing is the most ordinary way of undoing.” In contrast, ‘diligence’ simply involves a constant, motivated effort to do what God wants, by seeing every responsibility as an assignment from, and for, the Lord… nothing more, and nothing less.

“The plans of the diligent lead to profit as surely as haste lead to poverty” Pr 21:5

“…if it is leadership, let him govern diligently” Ro 12:8

What does diligence look like in our lives?

• With God: giving Him the devotion inherent in our relationship… and nothing less.
• With our spouses and families: fulfilling the role in their lives for which we have responsibility before God… and nothing less.
• Stewardship of the company He gives us to operate for Him: providing to it, and those we serve through it, all He asks of us… and nothing less.
• Service to His church: doing all He has gifted and called us to do… and nothing less.

Although it’s tempting to feel overwhelmed by this assignment, remember that diligence means doing what’s expected, not perfection or doing more than what’s expected! Let this thought sink in for a moment. Yes, there are many apparently conflicting demands on our time. We feel pressed on all sides, but there is an answer for every pressure… diligence, that which is expected by God and nothing more. Does this seem too simple, to just do what God asks in each area of our life? Our adversary would certainly like for us to think so. The truth, however, is that simple.

It’s the application that trips us up! This confusion is fueled by a culture that embraces ungodly values. We too often view the investment of our time in terms of how desired returns measure up to the expectations and standards of the world. This sets up a conflict between flesh and Spirit. The flesh, since it can’t survive this life, focuses all its demands and attention on the material world. The Spirit, since it transcends this life, urges focus on eternal things. We live amidst this constant conflict. Life is a battle zone where the war is fought largely through our choices regarding the use of time!

Considering Our Battle Zones

Getting back to our companies and their unique role in our lives, what does God expect of us? The answer of course is “whatever diligence requires”… nothing more, nothing less. “Well,” you might ask, “how does God define diligence for me?” The answer lies in your application of God’s Living Word and what He has revealed to you through prayer, circumstances, and His children. Try this working definition:

Diligence is what we can give to our business after more important priorities are fully serviced and lesser priorities are provided for.

Remember, diligence is also no more than that! To illustrate, let’s assume that God defines vocational diligence for you as normally requiring 45 hours per week. This is the amount of time He requires for you to provide to the business all He asks of you. Since He is the true Owner and Source, He has that right and the responsibility for whatever results flow out of His direction.

Let’s assume, in contrast, that you’re currently spending 90 hours per week on-the-job. What return do you suppose you’re earning for the extra 45 hours? The accurate answer is “nothing”! In fact, there’s a net eternal loss since, in order to work the extra 45 hours, you’ve taken them from other priorities. This is true in spite of the fact that you may appear to be profiting financially from the extra work. Financial profit isn’t the sole measure and, even if it were, we can’t know the results of the untaken alternative path. If we never retrench and delegate more fully to our staff, we’ll never know what might have happened. We can only wonder. Too often, the comfort of our longstanding habits – healthy or not – prevails.

Three recent C12 peer examples are worth mentioning. Each leader testifies that, in spite of reducing the hours spent in their businesses by more than 25% – one due to debilitating illness and two simply by choice – their income stayed the same or grew. What do you imagine they thought in advance of making their decision? What would you think? It’s natural for us to expect it to go the other way! But God and His ways are supernatural!

1. Defining your Dominant Selling Idea (DSI) Our DSI is a unifying, energizing, focusing, trust-building, clutter-removing, lean-value-creating notion – a motivating difference at the moment of the purchase decision – that communicates our #1 position in a ‘desirable specialty’ that’s important to our target customers. That’s a mouthful, but unless we’re able to define our DSI, we won’t be able to ‘attach it’ to our name… a requirement for branding. Our DSI fuses our name to a #1 specialty in the customer’s mind. Remember, our customers must ‘cut through the fog’ of competing suppliers in an instant, hopefully as follows: Industry  Category  Specialty  #1 in Specialty  Our Brand Name

  First, we must articulate our clear ownable specialty. To view us as #1 at something, customers must first relate us to a specialty category, even if we have to invent it! When internal combustion engines became commonplace, Evinrude coined the term ‘outboard motor’ and dominated its growing niche. After airplanes became pervasive, proliferating specialty categories enabled leadership positions to be carved out in jets (vs. propeller-driven), fighter jets (vs. passenger/freight/corporate), supersonic (vs. subsonic), and stealth (vs. radar detectable). Boeing became #1 in the ‘jumbo jet’ category, just as many automakers now hope to be #1 in ‘hybrid cars.’ Within the global auto industry, little Subaru has become #1 in the “SUV Wagon” category and Volvo is branded as “the world’s safest car.”

After defining our clear ownable specialty, we can now develop our DSI. Imagination helps. For example, Rolaids invented the term “Acid Indigestion,’ Hall’s coined “Vapor Action,” and Metamucil renamed flea seed fiber as “100% Natural Psyllium.” To be powerful and memorable, our DSI should be as concise as possible (e.g., M&Ms–Melts in Your Mouth not in Your Hands; Allstate–The Good Hands People).

Ideally, our DSI will possess five ‘selling attributes’:

◊ Superlative – we’re best-in-class at something

◊ Important – that ‘something’ really matters

◊ Believable – there are logical reasons why this is the case

◊ Memorable – an emotional, easy-to-remember, ‘hook’ related to needs and wants

◊ Tangible – real and trusted based on our actual performance

 Once we have a DSI, we can use four vital supporting elements to bring it to life.

2. Your Company or Product Line’s Name When our name accentuates our DSI, we’ve got a powerful one-two punch! A descriptive and memorable name is best. Initials, family surnames, and innocuous labels can, of course, become familiar and meaningful in time (e.g., Toyota, Sears, IBM, etc.), but it’s far better to have a name that’s:

◊ Directly supportive of our DSI

◊ Descriptive, memorable, or evocative

◊ Ownable and protectable

◊ Easy and pleasing to say

Consider these communicative names that seem to have a built-in DSI: DieHard Batteries, Invisible Fence, Home ATM Software, Egg Beaters, Ball Park Franks, Super Bowl. Compare their marketing power to generic names such as Acme, Universal, Smith, etc.

3. Your Tagline This valuable selling tool supports your DSI by clearly ‘promising a difference’ that customers want to buy. Like your name, it will ideally be concise, colorful, evocative and memorable. Here are a few famous ones:

◊ Timex – Takes a Licking and keeps on Ticking

◊ Bounty – The Quicker-Picker-Upper

◊ Prudential – Get a Piece of the Rock

◊ Black Flag Roach Motel – Roaches Check In, but They Don’t Check Out.

◊ Visa – It’s Everywhere You Want to Be

4. Key Visuals While graphic design gives a brand consistency, key visuals demonstrate the performance and proof of your DSI at a glance, demonstrating that “a picture is worth a thousand words.” Many are, in effect, instantaneous selling demos. A few examples:

◊ Masterlock – rifle bullet blasting through

◊ Tropicana – an orange with a straw in it

◊ Milk Industry – white milk mustache

◊ Crazy Glue – helmeted guy stuck to football goal crossbar

◊ Michelin Tire – secure smiling baby sitting in tire

5. Making it Real We either perform in such a way to make our DSI real or we don’t. Nothing kills a great brand message faster than poor follow-through.

Strong marketing creates great anticipation that can quickly turn into anger, a sense of betrayal, and a dead brand! Team unity and alignment, consistent with our company’s purpose and values, is essential to success. Assess how customers experience your DSI and evaluate your performance at each ‘touch point’ to ensure each element of the customer experience resonates with your promise.

What have we learned? Brands really matter! They’re accessible to all types and sizes of companies who consistently communicate their Dominant Selling Idea using readily available tools. Finally, they involve leadership focus and teamwork more than money to implement.

Even when done well, it’s never enjoyable to initiate action to sever a relationship. All the training and preparation in the world will fail to make this one of our favorite tasks. Nevertheless, such separations can be managed well and have a far more beneficial impact than we might imagine if we embrace a few basic Biblical principles. 

• Whenever possible, release an employee in person. Look them in the eye and tell them the truth with as much kindness and care as you can. People hate the proverbial impersonal “pink-slip.” It’s cold and demeaning.

• Be willing to discuss the employee’s immediate questions about the situation, not to debate, but to briefly explain and give them a chance to vent a little.

• If possible, have the meeting on Friday as there’s less trauma with Saturday being the first day not having to get up to go to work. Try to avoid forcing the terminated employee to talk to other employees immediately after the meeting. Arrange for a private opportunity for the departing employee to clean out their office, desk or tool cabinet.

•  Be as generous as possible, recognizing your stewardship responsibilities, with separation pay and terms. Depending on circumstances, position, seniority, and proprietary knowledge, do all you can to make finding another position as easy as possible. When in doubt, err on the side of being generous, gracious, helpful and giving.

• When mutual trust and a reasonable planning window exist, allow the departing employee to begin looking for work while still employed, since obtaining a timely new job is typically much easier this way. Although this isn’t always possible, this kindness is easy to appreciate by any of us who have been fired or forced to explain why we were out of work.

•  Unless the termination is the result of ‘cause’ or gross incompetence, provide a helpful referral letter prepared in advance for them to use in future job searches. Be sure to have all relevant paperwork prepared and organized prior to the face-to-face termination meeting (e.g., timetable, benefits transition, 401K rollover, etc.). In some cases, when termination is due to market or strategic changes, you might offer to make industry contacts for them.

•  In the case of a male terminating a female (or vice-versa), or in any potentially charged emotional situation, plan to have a third party present. If you’re in doubt, do it! Discuss the role you wish the second person to play prior to the meeting. This second individual should be selected with the intent of not adding to the stress of the employee being terminated. 

•  When a parting is amiable, or you sense a healthy opportunity to encourage and intercede on behalf of the departing employee, it might be very appropriate to pray with them.

•  In all instances, be sure to act in compliance with all applicable employment law. If you have any doubts, pursue expert counsel before taking action. 

   Throughout Proverbs there are many themes which are repeated for emphasis and presented in different ways to help us see their application more clearly. Examples of this repetition technique are seen in the warnings given across such disparate areas as: the folly of disobedience, sexual sin, rash speaking, laziness and the dangers of debt. The book breaks into 31 chapters, which makes it very suitable for a monthly ‘chapter-a-day’ study. In fact many believers have made it their practice to continuously read through the Proverbs this way for months or even years at a time, employing the repetition technique in their desire to hide these truths in their heart. When such a daily practice is undertaken for any sustained period of time Proverbs’ recurring themes become clear.

A Theme Intended to Get Our Attention

  One theme that is of particular interest to those of us called by God to lead businesses is the call to look for counsel. Counsel in this context means meaningful advice. The most cursory scan reveals more than 20 references to this topic within Proverbs. Here are just a handful:

“A wise man will hear and increase learning, and a man of understanding will acquire wise counsel.” Pr 1:5

“Give instruction to a wise man and he will be wiser still.” Pr 9:9

“Where there is no counsel the people fall; but in the multitude of counselors there is victory.” Pr 11:14

“The way of a fool is right in his own eyes, but he who heeds counsel is wise.” Pr 12:15

“Poverty and shame will come to him who disdains correction, but he who regards reproof will be honored.” Pr 13:18

“Without counsel plans go astray, but in the multitude of counselors there is victory.” Pr 15:22

“He who isolates himself seeks his own desire; he rages against all wise judgment.” Pr 18:1

“For by wise counsel you will wage your own war; And in a multitude of counselors there is safety.” Pr. 24:6

  These are just a fraction of the many Biblical examples exhorting us to pursue counsel which we could cite. The clear emphasis of God’s Word in this particular area needs to be taken seriously and soberly. We truly disregard it at our own peril.

  The reason we need wise counsel is that it is so hard to know our own hearts. The Bible says it this way: “The heart is deceitful above all things and desperately wicked; who can know it”? (Jeremiah 17:9) The innate ability to deceive ourselves is resident in every one of us. As humans, self-justification comes as a part of the package. We are able to justify almost anything we want when we are left to our own devices. There is no doubt about it…we need help and protection in this area!

  Of course it isn’t only counsel per se that we need. We need Godly Counsel, God’s very truth and wisdom for application to our life. There are many possible sources of counsel but they are not all equally valuable. In fact, some counsel can be terribly harmful and, in fact, devastating to us. In our culture there are many, often attractive, sources of ungodly counsel. We may not realize it but the devil often works his distractions from God’s purpose for our lives through the suggestions or counsel of other people. Counsel that will be truly helpful to us and guide us into the things of God must originate in the heart of God. Many will speak to us, but not all are of God. It makes an enormous difference whom we seek out and listen to. Ideally, seek unity of response from a number of trustworthy Christ-centered advisors when dealing with important issues.