Ministering from the Overflow

For people committed to such concepts as fairness and justice, God’s grace is beyond “amazing.” As those adopted by God and eternally viewed as righteous solely through our faith in Christ, we must constantly remind ourselves of the indescribable and undeserved nature of this free gift. Our crucified and risen Lord lived perfectly, and died, that we might escape sin’s hold and the law’s...

Marketing Demystified

 Marketing Demystified  “If the circus is coming to town and you paint a sign saying “Circus coming to the Fairground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. And if you get the mayor to laugh about it,...

Growing Your Business-A Five Point Approach to Branding

A Five-Point Approach to Branding 1. Defining your Dominant Selling Idea (DSI) Our DSI is a unifying, energizing, focusing, trust-building, clutter-removing, lean-value-creating notion – a motivating difference at the moment of the purchase decision – that communicates our #1 position in a ‘desirable specialty’ that’s important to our target customers. That’s a mouthful, but unless...