Our CEO Role Model

In leading our companies we are called, before all else, to model God’s character and His ways in our business interactions. As we focus on keeping this first thing first, we use the gifts and opportunities He has given us to permit Him to reach others through us. We do this in the process of conducting business. We don’t stop leading the business, making daily calls and decisions, or dealing...

Considering Buyer Behavior

Buyers come in many shapes, sizes and behaviors. Ideally, our pricing policies and customer handling reflect this. Customer motivations, flexibility and preconceptions – all of which impact how we can best connect with them – can be all over the map! Zig Ziglar, famous sales expert and Baptist Sunday School teacher, said, “Every sale has five basic obstacles: no need, no money, no hurry, no...

Seizing the Moment (part 2)

Here we are, in the middle of an extended recession, hunkered down and unsure as to when the pressure will let up. Many of us are praying for restored demand and a healthy backlog that will allow us to “breathe easy” again. Is this where you are today? Is your attitude one of simply waiting out the slump and surviving to play the game another day the same way we always did? One of the grand...

Ministering from the Overflow

For people committed to such concepts as fairness and justice, God’s grace is beyond “amazing.” As those adopted by God and eternally viewed as righteous solely through our faith in Christ, we must constantly remind ourselves of the indescribable and undeserved nature of this free gift. Our crucified and risen Lord lived perfectly, and died, that we might escape sin’s hold and the law’s...

A Word of Encouragement

I have some good news for you today! God isn’t participating in the recession! And He won’t be needing a stimulus package or bailout, either! These tumultuous days may be the greatest season of our lives… the most fruitful that we have ever known! It will all depend on how we perceive them. It’s been said that “The circumstances of life don’t make me who I am; they reveal whose I...

Marketing Demystified

 Marketing Demystified  “If the circus is coming to town and you paint a sign saying “Circus coming to the Fairground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. And if you get the mayor to laugh about it,...

Ending Working Relationships in Christ’s Love

One of a leader’s toughest tasks is releasing team members, whether due to poor performance, economic conditions, or a major breach of trust. No ‘normal’ person enjoys the termination process. Most of us suffer from being too slow in making these difficult decisions, rather than being too quick, and will readily admit that this is one of the most distasteful aspects of exercising our...

Tim Hoban’s Video Testimony

Tim Hoban discussing the difference that C12 has made for his...