Here we are, in the middle of an extended recession, hunkered down and unsure as to when the pressure will let up. Many of us are praying for restored demand and a healthy backlog that will allow us to “breathe easy” again. Is this where you are today? Is your attitude one of simply waiting out the slump and surviving to play the game another day the same way we always did? One of the grand lessons of the Bible is that every experience has a purpose and nothing happens which doesn’t filter through our Lord’s hands. He doesn’t waste trials and suffering, but brings about refinement and renewed dependence on Him and His timeless principles.
Taking Stock
What we do in the midst of a recession greatly influences our long-term prospects for being a high-performing company with an uncommon sense of purpose and teamwork. For leaders, this is an ideal time to take a fresh look at the fundamentals of the business and ensure a solid foundation for the future..
The following 7-Point Gut Check gives each of us an opportunity to “take stock” by self-evaluating our real-time leadership in seven vital areas.
■Get Off the Ledge First things first! If you’re still operating in the red or running ‘close to the edge’ on cash, what (or who) are you waiting for? If your sources of funds don’t provide enough cash each month to meet your uses of funds, you’re playing a losing game or putting your head in the sand. If you haven’t done it already, it’s time to reset your resource/capacity levels to match your activity so that you can continue operating indefinitely and profitably at this level
■Build a Winning Team This is a great time to clearly communicate and then regularly reinforce alignment on your firm’s core principles (i.e., vision, purpose, and core values).
Deep engagement is necessary to ensure clear buy-in and to help employees coalesce into a solid team.
■‘Lean’ Sales and Marketing Are your marketing efforts disjointed and based on historical habits and generic sounding appeals? Or, are they unified and based on a very focused and distinctive core message delivered through the most productive communication channels, beginning with your name, tagline, signage, website, literature, stationary, email and targeted ad spending?
■Clean-up Historical Operating Problems and Compromises Now’s the time to get serious about eliminating repetitive waste (e.g., poor project plans and costly quality problems), unnecessary capacity, underperforming suppliers, and organizational ‘ankle weights’ (e.g., naysayers, upward delegators, untrustworthy teammates, and accountability avoiders).
■Refocus around Planning and Execution Discipline Allowing multiple agendas in the same company is crippling. Involve key employees and staff leaders in the planning process and hold them responsible for delivering their piece of the Plan (e.g., revenue growth, cost, asset turns, etc.). Engage them in building the business ‘on paper’ with a fresh plan.
■Establish a Culture that Integrates Learning, Accountability, and Performance Pay A team that’s seriously engaged in making its Plan will constantly confront ‘off-Plan’ areas, hold each other accountable, and celebrate successes together. Share the pain and the gain, while cultivating a culture of ‘owners’ and committed ‘professionals.’
■Unwavering Personal Witness It’s incumbent on us to communicate clearly and lead with grace when making changes that negatively impact others. As a steward, servant leader, and Christ follower, we’re to exhibit the fruit of the Spirit in all seasons. Do we exhibit His peace in the midst of the storm?
Reflect on each of these seven areas. Any low score is worthy of personal reflection and prayer, discussion, and staff brainstorming to probe ways to remedy and elevate your company’s performance.
How can your leadership help your team to use this recession as a foundation strengthening time that provides a fine launching pad for the future?
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