Growing Your Business-A Five Point Approach to Branding

A Five-Point Approach to Branding 1. Defining your Dominant Selling Idea (DSI) Our DSI is a unifying, energizing, focusing, trust-building, clutter-removing, lean-value-creating notion – a motivating difference at the moment of the purchase decision – that communicates our #1 position in a ‘desirable specialty’ that’s important to our target customers. That’s a mouthful, but unless...

Dec 9th – Executive Briefing Breakfast

It is our pleasure to invite you to be our guest at this upcoming breakfast to introduce you to the C12 Group, America’s leading resource for Christian CEOs, Owners and Presidents. This informative event will be hosted by C12 Area Chairs Randy Harrod and Kevin Respress. Hear how Christian Business Owners, CEOs and Presidents can answer the call to “build great businesses for a greater...

Ending Working Relationships in Christ’s Love

One of a leader’s toughest tasks is releasing team members, whether due to poor performance, economic conditions, or a major breach of trust. No ‘normal’ person enjoys the termination process. Most of us suffer from being too slow in making these difficult decisions, rather than being too quick, and will readily admit that this is one of the most distasteful aspects of exercising our...

Wise Counsel

  Solomon is widely considered to be the wisest man who ever lived, although his decisions to have multiple wives and scores of concubines may make us wonder. Nevertheless, he is thought to have authored most of the book of Proverbs, which contains a rich store of godly wisdom for practical living.    Throughout Proverbs there are many themes which are repeated for emphasis and presented in...

Am I a Pharisaical Leader?

Dictionaries define “pharisaical” as hypocritically self-righteous, condemnatory, excessively pious, holier-than-thou, sanctimonious, phony or two-faced. In essence, we can be viewed as pharisaical whenever we claim or pretend to be one thing, but are seen as imperfectly carrying it off (can I get an “Amen”?!). When we strongly proclaim one value system, yet are frequently viewed as...

Nov 18 – Executive Briefing Luncheon

It is our pleasure to invite you to be our guest at this upcoming luncheon to introduce you to the C12 Group, America’s leading resource for Christian CEOs, Owners and Presidents. This informative event will be hosted by C12 Area Chairs Randy Harrod and Kevin Respress. Hear how Christian Business Owners, CEOs and Presidents can answer the call to “build great businesses for a greater...